Home > General News > Njoku Macdonald Obinna adopts Penetration strategy as his media outfit is officially unveiled by Rt. Hon. Jones Onyereri .

Njoku Macdonald Obinna adopts Penetration strategy as his media outfit is officially unveiled by Rt. Hon. Jones Onyereri .


  • Njoku Macdonald Obinna

Owerri, lmo State.

I have read a number of books on branding , business strategy , management and marketing .

I also learnt from an American distinguished scholar , consultant and respected author , Professor Philip Kotler ; the father of modern marketing , that ; ” Time for research is not the best time for marketing ”

Over the years , I have taken time to patiently study the trend of online news reportage and publication . While I sincerely commend some of my friends in the pen profession , there are also those who do not take as serious the kind of message they are passing to their reading public ; which consciously or unconsciously forms opinion about them by their readers .

The founder of Amazon.com , Jeff Bezos , puts it even better : ” Your brand is what other people say about you when you are not in the room “. In other words , your brand is your reputation .

Given our growing online audience , as a media outfit , we are conscious of our content; the message; composition and other deliverables .

We have succeeded in reaching a wilder spectrum of our reading public by tailoring the content of the message to everyday life experience as alot of our brothers and sisters in the diaspora have also testified of being kept abreast of the socio-political activities in Nkwerre/ Isu/ Nwangele/ Njaba Federal constituency , Imo West Senatorial District and across the state through our news reportage and other updates
Good a thing , numerous leaders in lmo state have given credence to the formation and establishment of our two endearing contents .

Last weekend , Rt. Hon. Jones Onyereri , formally endorsed and unveiled our media outfit , 4thestatereporters.com , for effective news coverage and event management .

” I am very proud of you , Njoku Macdonald Obinna “- Rt. Hon. Jones Onyereri KSP.

Thank you most distinguished , for your show of support by identifying with our brand .

  • Njoku Macdonald Obinna

Media Consultant | • News Reporter | • Blogger

Publisher ,


… Redefining news reportage in the new media .

Njoku Macdonald
ABOUT THE FOUNDER : Njoku Macdonald Obinna : The Country Director , 4thEstateReporters.com is an opinion page Writer in national dailies ; a News Reporter Extraodinaire , a Social Advocate, Media Consultant , Newspaper Columnist and Youth leadership Speaker . Through his Advocacy Group , Abba 4th Force (Centre for Rights Advocacy ) ; adjudged as a virile , formidable and intrepid social watchdog in Imo State , Njoku Macdonald Obinna has succeeded in using his platform to raise the bar for social awareness and political consciousness of the people while holding elected officials of government and its representatives accountable to the people .